ella stein rebrand

Jewelry your financial advisor would approve of

As part of the re-launch of Ella Stein in the US, I was brought on to refresh the brand and develop something that was more modern, fashionable and attracted a broad group of customers, but specifically Gen Z and Millennials. The goal was to elevate the Ella Stein aesthetic and highlight the products in a fresh light that would stand out in the cluttered social media space and crowded email inboxes. Keeping only the current logo, we developed a new brand look and delivered a complete style guide with a robust messaging guide in two months. The complete package included brand identity, messaging, improved photography direction, updated colors and fonts and several recommendations for how the style guide should be leveraged across all marketing channels.